Work & Insights

We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
- William McDonough
What most people see in their garbage cans is just the tip of the material iceberg; the product itself contains on average only 5% of the raw materials involved in the process of making and delivering it.
- Michael Braungart
We see a world of abundance, not limits.
- Michael Braungart
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
- William McDonough
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
- William McDonough

Research Projects

I lead several research projects working on these themes around enablers of a circular economy.

Industry Career Highlights

Here are a few highlights from the illustrious career in building material and resource recovery industries both in Australia and overseas.

Aug 2004 – Dec 2007
Conducted national-level waste market evaluation and formulated the initial business plan along with the strategic marketing and communications plans for Geocycle (now called INSEE Ecocyle to be the Sri Lanka’s first professional waste management/treatment solution provider)
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Jan 2008 – Mar 2009
Formulated a total solutions strategy for Geocycle and established a partner network to be a pathbreaking one-stop shop for solutions in waste management/treatment
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Apr 2009 – Dec 2009
Strategized and implemented influencer district action plans at national level, a program to monitor and engage with influencers affecting buying decisions of cement business. Launched a pilot influencer loyalty program for revenue and value generation which was adopted nationally.
Coach – Customer Service Excellence – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Designed and developed all business processes of a start-up waste management and resource recovery business unit (Geocycle).
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Developed a common business blueprint for waste management businesses of companies in the Asia Pacific region of Holcim as the country representative for Sri Lanka
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Implementation of SAP (ERP system) for co-processing business units in the Asia Pacific business of Holcim as the country project manager for Sri Lanka and also as an Asia Pacific project team member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Country project manager for project “Connect AFR”– Implementation of SAP for the operations of a business unit in waste management and co-processing
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Jan 2008 – Mar 2009

Project manager – Concept design and development of proposal for a ship-based waste facility in the Colombo Harbor
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Jan 2010 – Apr 2012

Project Manager – Business transformation and needs analysis to integrate the CRM application (Salesforce) in order to create visibility and transparency of sales and customer service processes across the organisation, to capture, communicate and fulfill customer requirements
Head – Customer Relationship Management – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Formulated and led the activities of a 5-year communications plan and campaign in order to lobby and obtain a generic permit for the country’s first hazardous waste co-processing facility. Led the communications campaigns over 5-years to gain acceptance for co-processing of waste in cement kilns among all stakeholders of the business.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Jan 2008 – Mar 2009

Launched change management programs to obtain stakeholder input and reduce resistance to change during business process re-engineering efforts
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Jan 2010 – Apr 2012

Designed an engaging communications strategy, plan along with communication materials to convey a message on perceptions and priority towards safety, driving behavioural change within the organisation.
Head – Customer Relationship Management – Holcim Lanka Ltd.

Jan 2010 – Apr 2012

As head of CRM, established customer care and customer service units for a national level operation and integrated it with all support operations to establish service level implementation for customers.
Head – Customer Relationship Management – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Responsible for formulating the value chain for business operations of Geocycle as a founding member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Publications

Opportunities for a circular economy post COVID-19

Millions of face masks are being thrown away during COVID-19. Here’s how to choose the best one for the planet, The Conversation

“How do you play well when you are losing?”, Medium

Erasing babies’ environmental footprint ahead of their first steps, Medium

“Tackling Contamination in bins – Would knowing more help?” Inside Waste (Page 28-29)

Industrial ecology pays, Excellence in Leadership – CIMA Global (Page 32-36)

Billions of masks are thrown away during the coronavirus pandemic – where do they end up? ABC News Australia

Creating value through sustainability, Daily Financial Times

Methodology for the integrated assessment on the use of recycled concrete aggregate replacing natural aggregate in structural concrete

Financial assessment of manufacturing recycled aggregate concrete in ready-mix concrete plants

Comparative assessment of embodied energy of recycled aggregate concrete

Comparative assessment of the benefits associated with the absorption of CO2 with the use of RCA in structural concrete

Net incremental indirect external benefit of manufacturing recycled aggregate concrete

Integrated assessment of the use of recycled concrete aggregate replacing natural aggregate in structural concrete

Relating building space to performance outcomes – A methodology to explore the relationship

International Conference on Resource Sustainability: The use of recycled aggregate concrete

49th International Conference of the Architectural Science Association

Mayuri Wijayasundara, Robert Crawford, Priyan Mendis
A framework for the integrated cost-benefit analysis of the use of recycled aggregate concrete in structural applications.

A chapter on Recycled Concrete: Encyclopedia of Renewable and Sustainable Materials

Associate Editor – Circular Economy – Frontiers in Sustainability Journal

Speaking

Webinar : Resource Circulation and Industrial Ecology

Organised by the Lanka Responsible Care Council in association with INSEE Ecocycle Lanka Pty Ltd.
Spoke on “Global best practice case studies on implementing principles of a circular economy”

WasteQ Conference – Towoomba

Spoke on “Understanding buyer needs and their behaviour in purchasing secondary products from recovered resources.”

Waste Expo – 2019

Spoke on “Understanding Buyer Behaviour to Encourage Purchase of Waste-Derived Products.”

Virtual Conference: Circular Economy Symposium

Spoke at the 4th edition of FICCI Circular Economy Symposium 2020, on “opportunities for designing waste and pollution, increase in total value ration and designing distribution models to get product value back.”

Online International Conference & Exhibition: India Construction week 2020

Spoke at the India Construction week organised by Construction Industry Development Council (CIDC) India, and Indian Society for Trenchless Technology (IndSTT) on Strategies for the construction industry post-COVID-19.

Consulting & Advisory

Testimonials

Opportunities for a circular economy post COVID-19

Millions of face masks are being thrown away during COVID-19. Here’s how to choose the best one for the planet, The Conversation

“How do you play well when you are losing?”, Medium

Erasing babies’ environmental footprint ahead of their first steps, Medium

“Tackling Contamination in bins – Would knowing more help?” Inside Waste (Page 28-29)

Industrial ecology pays, Excellence in Leadership – CIMA Global (Page 32-36)

Billions of masks are thrown away during the coronavirus pandemic – where do they end up? ABC News Australia

Creating value through sustainability, Daily Financial Times

Methodology for the integrated assessment on the use of recycled concrete aggregate replacing natural aggregate in structural concrete

Financial assessment of manufacturing recycled aggregate concrete in ready-mix concrete plants

Comparative assessment of embodied energy of recycled aggregate concrete

Comparative assessment of the benefits associated with the absorption of CO2 with the use of RCA in structural concrete

Net incremental indirect external benefit of manufacturing recycled aggregate concrete

Integrated assessment of the use of recycled concrete aggregate replacing natural aggregate in structural concrete

Relating building space to performance outcomes – A methodology to explore the relationship

International Conference on Resource Sustainability: The use of recycled aggregate concrete

49th International Conference of the Architectural Science Association

Mayuri Wijayasundara, Robert Crawford, Priyan Mendis
A framework for the integrated cost-benefit analysis of the use of recycled aggregate concrete in structural applications.

A chapter on Recycled Concrete: Encyclopedia of Renewable and Sustainable Materials

Webinar : Resource Circulation and Industrial Ecology

Organised by the Lanka Responsible Care Council in association with INSEE Ecocycle Lanka Pty Ltd.
Spoke on “Global best practice case studies on implementing principles of a circular economy”

WasteQ Conference – Towoomba

Spoke on “Understanding buyer needs and their behaviour in purchasing secondary products from recovered resources.”

Waste Expo – 2019

Spoke on “Understanding Buyer Behaviour to Encourage Purchase of Waste-Derived Products.”

Virtual Conference: Circular Economy Symposium

Spoke at the 4th edition of FICCI Circular Economy Symposium 2020, on “opportunities for designing waste and pollution, increase in total value ration and designing distribution models to get product value back.”

Online International Conference & Exhibition: India Construction week 2020

Spoke at the India Construction week organised by Construction Industry Development Council (CIDC) India, and Indian Society for Trenchless Technology (IndSTT) on Strategies for the construction industry post-COVID-19.

Development of Regional Recycling Action Plan (RRAP) – Barwon South West – Waste and Resource Recovery Group

Stakeholder consultation representing Deakin University