Aug 2004 – Dec 2007
Conducted national-level waste market evaluation and formulated the initial business plan along with the strategic marketing and communications plans for Geocycle (now called INSEE Ecocyle to be the Sri Lanka’s first professional waste management/treatment solution provider)
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Jan 2008 – Mar 2009
Formulated a total solutions strategy for Geocycle and established a partner network to be a pathbreaking one-stop shop for solutions in waste management/treatment
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Apr 2009 – Dec 2009
Strategized and implemented influencer district action plans at national level, a program to monitor and engage with influencers affecting buying decisions of cement business. Launched a pilot influencer loyalty program for revenue and value generation which was adopted nationally.
Coach – Customer Service Excellence – Holcim Lanka Ltd.

Designed and developed all business processes of a start-up waste management and resource recovery business unit (Geocycle).
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Developed a common business blueprint for waste management businesses of companies in the Asia Pacific region of Holcim as the country representative for Sri Lanka
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Implementation of SAP (ERP system) for co-processing business units in the Asia Pacific business of Holcim as the country project manager for Sri Lanka and also as an Asia Pacific project team member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Country project manager for project “Connect AFR”– Implementation of SAP for the operations of a business unit in waste management and co-processing
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Project manager – Concept design and development of proposal for a ship-based waste facility in the Colombo Harbor
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Project Manager – Business transformation and needs analysis to integrate the CRM application (Salesforce) in order to create visibility and transparency of sales and customer service processes across the organisation, to capture, communicate and fulfill customer requirements
Head – Customer Relationship Management – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Formulated and led the activities of a 5-year communications plan and campaign in order to lobby and obtain a generic permit for the country’s first hazardous waste co-processing facility. Led the communications campaigns over 5-years to gain acceptance for co-processing of waste in cement kilns among all stakeholders of the business.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Jan 2008 – Mar 2009

Launched change management programs to obtain stakeholder input and reduce resistance to change during business process re-engineering efforts
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Jan 2010 – Apr 2012

Designed an engaging communications strategy, plan along with communication materials to convey a message on perceptions and priority towards safety, driving behavioural change within the organisation.
Head – Customer Relationship Management – Holcim Lanka Ltd.

As head of CRM, established customer care and customer service units for a national level operation and integrated it with all support operations to establish service level implementation for customers.
Head – Customer Relationship Management – Holcim Lanka Ltd.

Responsible for formulating the value chain for business operations of Geocycle as a founding member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.