Relevant industry and consulting experience
Here are a few highlights from my illustrious career in building material and resource recovery industries and consulting work both in Australia and overseas.
Strategy Formulation & Implementation
Aug 2004 – Dec 2007
Conducted national-level waste market evaluation and formulated the initial business plan along with the strategic marketing and communications plans for Geocycle (now called INSEE Ecocyle to be the Sri Lanka’s first professional waste management/treatment solution provider)
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Jan 2008 – Mar 2009
Formulated a total solutions strategy for Geocycle and established a partner network to be a pathbreaking one-stop shop for solutions in waste management/treatment
Business Development Manager – Geocycle – Holcim Lanka Ltd.
Apr 2009 – Dec 2009
Strategized and implemented influencer district action plans at national level, a program to monitor and engage with influencers affecting buying decisions of cement business. Launched a pilot influencer loyalty program for revenue and value generation which was adopted nationally.
Coach – Customer Service Excellence – Holcim Lanka Ltd.
Business Process Design / Re-engineering
Aug 2004 – Dec 2007
Designed and developed all business processes of a start-up waste management and resource recovery business unit (Geocycle).
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Aug 2004 – Dec 2007
Developed a common business blueprint for waste management businesses of companies in the Asia Pacific region of Holcim as the country representative for Sri Lanka
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Aug 2004 – Dec 2007
Implementation of SAP (ERP system) for co-processing business units in the Asia Pacific business of Holcim as the country project manager for Sri Lanka and also as an Asia Pacific project team member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Project Management
Aug 2004 – Dec 2007
Country project manager for project “Connect AFR”– Implementation of SAP for the operations of a business unit in waste management and co-processing
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Jan 2008 – Mar 2009
Project manager – Concept design and development of proposal for a ship-based waste facility in the Colombo Harbor
Business Development Manager – Geocycle – Holcim Lanka Ltd.
Jan 2010 – Apr 2012
Project Manager – Business transformation and needs analysis to integrate the CRM application (Salesforce) in order to create visibility and transparency of sales and customer service processes across the organisation, to capture, communicate and fulfill customer requirements
Head – Customer Relationship Management – Holcim Lanka Ltd.
Change Management
Aug 2004 – Dec 2007
Formulated and led the activities of a 5-year communications plan and campaign in order to lobby and obtain a generic permit for the country’s first hazardous waste co-processing facility. Led the communications campaigns over 5-years to gain acceptance for co-processing of waste in cement kilns among all stakeholders of the business.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Jan 2008 – Mar 2009
Launched change management programs to obtain stakeholder input and reduce resistance to change during business process re-engineering efforts
Business Development Manager – Geocycle – Holcim Lanka Ltd.
Jan 2010 – Apr 2012
Designed an engaging communications strategy, plan along with communication materials to convey a message on perceptions and priority towards safety, driving behavioural change within the organisation.
Head – Customer Relationship Management – Holcim Lanka Ltd.
Supply Chain / Operations Management
Jan 2010 – Apr 2012
As head of CRM, established customer care and customer service units for a national level operation and integrated it with all support operations to establish service level implementation for customers.
Head – Customer Relationship Management – Holcim Lanka Ltd.
Aug 2004 – Dec 2007
Responsible for formulating the value chain for business operations of Geocycle as a founding member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Consulting & Advisory
Testimonials
Opportunities for a circular economy post COVID-19
Millions of face masks are being thrown away during COVID-19. Here’s how to choose the best one for the planet, The Conversation
“How do you play well when you are losing?”, Medium
Erasing babies’ environmental footprint ahead of their first steps, Medium
“Tackling Contamination in bins – Would knowing more help?” Inside Waste (Page 28-29)
Industrial ecology pays, Excellence in Leadership – CIMA Global (Page 32-36)
Chemical Leasing – A Performance-Based Business Model Towards A Circular Economy, Paint & Coatings Industry Magazine
Creating value through sustainability, Daily Financial Times
Methodology for the integrated assessment on the use of recycled concrete aggregate replacing natural aggregate in structural concrete
Financial assessment of manufacturing recycled aggregate concrete in ready-mix concrete plants
Comparative assessment of embodied energy of recycled aggregate concrete
Comparative assessment of the benefits associated with the absorption of CO2 with the use of RCA in structural concrete
Net incremental indirect external benefit of manufacturing recycled aggregate concrete
Integrated assessment of the use of recycled concrete aggregate replacing natural aggregate in structural concrete
Uncovering corporate disclosure for a circular economy: An analysis of sustainability and integrated reporting by Sri Lankan companies
Relating building space to performance outcomes – A methodology to explore the relationship
Phosphorus circular economy of disposable baby nappy waste: Quantification, assessment of recycling technologies and plan for sustainability
International Conference on Resource Sustainability: The use of recycled aggregate concrete
49th International Conference of the Architectural Science Association
Mayuri Wijayasundara, Robert Crawford, Priyan Mendis
A framework for the integrated cost-benefit analysis of the use of recycled aggregate concrete in structural applications.
A chapter on Recycled Concrete: Encyclopedia of Renewable and Sustainable Materials
Women’s Global Leadership Summit – 2021
Hosted by: CIMA APAC
“Circular Economy – the role of management accounts and how to get prepared.”
- View Event
Workshop : SustainCore – 2021
Hosted by: University of Moratuwa, Sri Lanka
“Sustainable Supply Chain Management and Green Procurement.”
Webinar : Green Building Council of Sri Lanka – 2021
Hosted by: Green Building Council of Sri Lanka
“Policy decision making in the construction industry – Evaluating alternatives towards a circular economy.”
Online CIMA APAC Webinar – 2021
Hosted by: CIMA APAC
“Circular economy, how it affects business and how it can influence managerial decision making.”
Online International Conference & Exhibition: India Construction week – 2020
Hosted by: Construction Industry Development Council (CIDC) India, and Indian Society for Trenchless Technology (IndSTT).
“Strategies for the construction industry post-COVID-19.”
- View Event
- View Project
Virtual Conference: Circular Economy Symposium – 2020
Hosted by: Federation of Indian Chambers of Commerce & Industry (FICCI)
“Opportunities for designing waste and pollution, increase in total value ration and designing distribution models to get product value back.”
- View Event
- View Project
Webinar: Resource Circulation and Industrial Ecology – 2020
Hosted by: Lanka Responsible Care Council in association with INSEE Ecocycle Lanka Pty Ltd.
“Global best practice case studies on implementing principles of a circular economy”
WasteQ Conference – Towoomba
“Understanding buyer needs and their behaviour in purchasing secondary products from recovered resources.”
Waste Expo – 2019
Hosted by: Waste360
“Understanding Buyer Behaviour to Encourage Purchase of Waste-Derived Products.”