Strategy Formulation and Implementation
Aug 2004 – Dec 2007
Conducted national-level waste market evaluation and formulated the initial business plan along with the strategic marketing and communications plans for Geocycle (now called INSEE Ecocyle to be the Sri Lanka’s first professional waste management/treatment solution provider)
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Jan 2008 – Mar 2009
Formulated a total solutions strategy for Geocycle and established a partner network to be a pathbreaking one-stop shop for solutions in waste management/treatment
Business Development Manager – Geocycle – Holcim Lanka Ltd.
Apr 2009 – Dec 2009
Strategized and implemented influencer district action plans at a national level, a program to monitor and engage with influencers affecting buying decisions of cement business. Launched a pilot influencer loyalty program for revenue and value generation which was adopted nationally.
Coach – Customer Service Excellence – Holcim Lanka Ltd.
Jan 2010 – Apr 2012
As head of CRM, developed and established customer care and customer service units for a national level operation and integrated it with all support operations to establish service level implementation for customers.
Head – Customer Relationship Management – Holcim Lanka Ltd.
Business Process Design / Re-engineering
Aug 2004 – Dec 2007
Designed and developed all business processes of a start-up waste management and resource recovery business unit (Geocycle).
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Aug 2004 – Dec 2007
Developed a common business blueprint for waste management businesses of companies in the Asia Pacific region of Holcim as the country representative for Sri Lanka
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.
Aug 2004 – Dec 2007
Implementation of SAP (ERP system) for co-processing business units in the Asia Pacific business of Holcim as the country project manager for Sri Lanka and also as an Asia Pacific project team member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.