Mayuri Wijayasundara PhD, CGMA

We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
- William McDonough
What most people see in their garbage cans is just the tip of the material iceberg; the product itself contains on average only 5% of the raw materials involved in the process of making and delivering it.
- Michael Braungart
We see a world of abundance, not limits.
- Michael Braungart
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
- William McDonough
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
- William McDonough

Strategy Formulation and Implementation

Aug 2004 – Dec 2007

Conducted national-level waste market evaluation and formulated the initial business plan along with the strategic marketing and communications plans for Geocycle (now called INSEE Ecocyle to be the Sri Lanka’s first professional waste management/treatment solution provider)
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Jan 2008 – Mar 2009

Formulated a total solutions strategy for Geocycle and established a partner network to be a pathbreaking one-stop shop for solutions in waste management/treatment
Business Development Manager – Geocycle – Holcim Lanka Ltd.

Apr 2009 – Dec 2009

Strategized and implemented influencer district action plans at a national level, a program to monitor and engage with influencers affecting buying decisions of cement business. Launched a pilot influencer loyalty program for revenue and value generation which was adopted nationally.
Coach – Customer Service Excellence – Holcim Lanka Ltd.

Jan 2010 – Apr 2012

As head of CRM, developed and established customer care and customer service units for a national level operation and integrated it with all support operations to establish service level implementation for customers.
Head – Customer Relationship Management – Holcim Lanka Ltd.

Business Process Design / Re-engineering

Aug 2004 – Dec 2007

Designed and developed all business processes of a start-up waste management and resource recovery business unit (Geocycle).
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Developed a common business blueprint for waste management businesses of companies in the Asia Pacific region of Holcim as the country representative for Sri Lanka
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Aug 2004 – Dec 2007

Implementation of SAP (ERP system) for co-processing business units in the Asia Pacific business of Holcim as the country project manager for Sri Lanka and also as an Asia Pacific project team member.
Marketing and Communications Manager – Geocycle – Holcim Lanka Ltd.

Dr Mayuri Wijayasundara

Management Consultant|Expert in Strategy – Specialising on enablers of a circular economy
 
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